Design for Redwave Media
Themed Illustrations for
Red FM social media content
CLIENT:
Red FM
CREATIVE FIELDS:
Photoshop illustrations, identity branding, storytelling.
SUMMARY:
I created these illustrations while working at Redwave media as a website and social media manager, content creator and in-house graphic designer.
Inspired by the 'lads-y' persona of Australian radio show personalities Hamish and Andy, this series of illustrations were designed to reflect a similar tone of mate-ship for Red FM's Big Breakfast show presenters Robbie and Adam.
These images were used as social media posts, (released on their corresponding event dates), to build the show's brand and attract further engagement with their facebook page.
Website Banner Artwork
CLIENT:
Red FM and Spirit Radio
CREATIVE FIELDS:
Photoshop illustrations, identity branding, storytelling.
SUMMARY:
Website banner artwork created as per the radio presenter's requests/ design briefs, sent through the company's Creative Services platform.
Website button graphics
CLIENT:
Spirit Radio and Red FM
CREATIVE FIELDS:
Photoshop, Illustrator, logo design, radio show visual branding
SUMMARY:
A selection of buttons that I created for the Spirit and Red FM radio websites. I designed logos to give the shows a visual presence to make them more recognizable when advertising them in Facebook posts.
Poster design for 'Free the Sauce Campaign'
CLIENT:
Red FM and Spirit Radio
CREATIVE FIELDS:
Vector Illustration, logo design, Advertising campaign design
SUMMARY:
Poster created for a Spirit and Red FM radio campaign titled "Free the Sauce". The concept was inspired by restaurants who charge for sauces, tomato sauce, in particular, an item which used to be more frequently offered for free with meals. So the aim of this campaign was to get local restaurants to offer free sauce with their meals, (especially targeted at fish and chip shops along the beach), and participating restaurants would place the poster on their windows to inform customers that they support the movement.
This provided branding exercise opportunities for local businesses, to sponsor the movement and receive advertising on the Red FM and Spirit Radio Websites and Socials, as well as verbal advertising via the radio.
E-Blast designed for Win tickets to see Star Wars the Force Awakens Competition
CLIENT:
Red FM
CREATIVE FIELDS:
Photoshop Illustration,
E-Blast, Advertising campaign design
SUMMARY:
This E-Blast was created to send out to Red FM subscribers on the mailing list to notify them about the competition. Once Clicked, it was designed to forward the user to where they could view the details and terms and conditions of the competition and enter their response (created with YomStar). The design features a modern and futuristic font style to match with the movie's sci-fi theme and the competition description text cleverly mimics the slanted style of the Star Wars' introduction sequence in each movie. This competition was sponsored by Event Cinemas, who provided the tickets for promotional purposes.
E-Blast designed for The Spirit of Christmas Competition
CLIENT:
Red FM
CREATIVE FIELDS:
Photoshop Illustration,
E-Blast, Advertising campaign design
SUMMARY:
This E-Blast was created to send out to Spirit Radio subscribers on the mailing list to notify them about the competition. Once Clicked, it was designed to forward the user to where they could view the details and terms and conditions of the competition and enter their response (created with YomStar). The design utilises the red and blue colouring utilised in the Spirit and IGA logo to visually brand the message. The Christmas theme is upheld by the addition of ball-balls and a glittery texture to reflect the magical nature of Christmas.